The Master Class in Media Management for managers of Jordanian media was led by Ian Black, the Middle East editor of the Guardian. It covered the following areas of media expertise: managing multi-platform content, newsroom workflow and editorial management, including integrated newsrooms; handling social media and user-generated content, and HR development with special focus on development in the age of social and mobile media. Thematically, special focus was given to topical issues, such as the ongoing armed conflicts in the region and the refugee crisis as well the media coverage of terrorism and radicalization. The leader of the Master Class also had an interactive session with the participants about how the Western media cover the region and how media in Jordan may have a bigger impact on the way their region and country are being covered internationally.
One of the most appreciated parts of the Master Class was dedicated to the difficult transition the traditional media are going through in order to react to the new digital environment. The experience of Ian Black and The Guardian was used as the starting point of a professional discussion how the media can best adapt their workflow and editorial policy to the reality of social and other online media.
The project’s key experts presented to the audience the plans for cooperation between the OPEN Media Hub and the media in Jordan in the future. Senior Media Training and Exchange Expert Petko Georgiev led a session on business analysis and planning. He also contributed to the session of handling User Generated Content with strategies to fight haters and trolls, an especially interesting part of the discussion for the managers of the online media present at the Master Class. Senior Executive Producer Anthony Headley arranged meetings at TV stations to establish contacts and outline the next steps to be undertaken in support of the broadcast media in the country.
The Master Class opened with a briefing with H.E. Andrea Matteo Fontana, Ambassador of the European Union to Jordan who outlined to the participants the current status of relations between Jordan and the EU, answered to a variety of questions from the audience and discussed the upcoming agreement on the relaxation of the rules of origin in Jordanian exports to the EU, which was signed later that week.