On April 4-5,2017 the OPEN Media Hub carried out a Master Class in Media Management for Broadcast Media from Morocco.
The Master Class had a special focus on management and development of broadcast media in the digital age.
The participants discussed news management and transformation, the digital revolution, reputation management and positioning, editorial integrity, multi-platform content, giving broadcasters the trade skills they need to expand their audiences across converged platforms.
The Master Class was led by Al Anstey, former Chief Executive Officer of Al Jazeera America, overseeing the business and editorial operations for the U.S. cable news channel that covered both domestic and international news across multiple digital platforms based in New York. Al joined Al Jazeera English in Qatar in 2005 and held a range of leadership positions with the organisation. From 2010 to 2015, Al served as managing director. As MD he led the channel and oversaw its day-to-day operations across its 65 international bureaus. Previously, he was the director of news where he was in charge of the editorial content and news division. Al was a key member of the start-up team of Al Jazeera English that designed the editorial vision, recruited its editorial staff, and set up the channel’s worldwide bureau network. During his tenure as managing director of Al Jazeera English, the channel became a leader in international news, winning various awards including an International Emmy and the Royal Television Society News “Channel of the Year.” Under Al’s leadership the channel reached over 250 million households in more than 130 countries.Prior to joining Al Jazeera, Al was the Head of Foreign News at ITN in the United Kingdom. Before that, he served as the Asia Editor for APTN and was responsible for the bureaus and news coverage across the continent, and served as Senior Producer in both New Delhi and Sydney. He also worked for Reuters in in the UK, and began his career as a producer at CBS News.
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