As traditional sources of media revenues crumble worldwide and media managers are struggling to come up with viable solutions, Thomson Foundation’s OPEN Media Hub project is helping media outlets across the European Neighbourhood explore and maximise the opportunities offered by the rapidly expanding digital media marketplace.
Tailor made in-house consultations, taking advantage of top-class management expertise, developing creative revenue solutions and building the management skills needed to stay competitive in the digital age have become a key part of the support the OPEN Media Hub is providing to independent media outlets in the region.
“Financial sustainability is the bedrock of independent, pluralistic media, but attaining it is becoming ever harder. That’s why Thomson’s long legacy of supporting not just quality content, but the practical needs of media business has never been more needed. Our unrivaled network of cutting edge digital media expertise means we’re at the forefront of finding answers and opportunities for our partner media programmers and OMH is no exception,” says David Quin, Director of Thomson Media.
Working individually with each outlet to meet their specific media needs on their specific markets, we help design strategic management tools and implement realistic business plans accustomed to the digital age, we go into deep dives to explore and expand digital outreach and identify new monetization opportunities; and we help develop custom made models to tap the resources of digital revenue needed to sustain media and quality journalism in a world of intrusive state regulation and marketplaces distorted by oligarch-controlled media.
Our comprehensive media management support package is based on sustained long-term engagement with key media partners in the region, providing them with a variety of assistance models including one-on-one consultations and master classes with top media professionals, access and guidance to world class industry events and developing advanced management skills via online courses on topics such as maximising print and online revenue, engaging online audiences, running efficient media enterprises and the latest one, on developing media business plans. Coming up next in our media management support package: advanced digital audience monetization tools, stay tuned!
Veselin Vachkov, Director of Czech newspaperLidové noviny leads the business plan development online course:
All OPEN Media Hub courses are free and open for enrollment. Users who have successfully completed the courses receive certificates.