1. Maximising Revenue in Print and Online News Media
This course focuses on the main sources of revenue for print and online news media operations. Its aim is to ensure that participants have a basic knowledge of those sources and understand their workings and business logic. Special emphasis is put on the advantages and disadvantages of the various types of revenue. The course is aimed at mid-level and senior editorial and publishing managers. The author of the course is Veselin Vachkov, director of the oldest Czech newspaper, Lidové noviny.
2. Digital Media: Audience Engagement
This course includes practical advice and guidance for digital media managers on how to develop methodology to analyse web-site and social media metrics to grow on-site and off-site audiences.