1. Making More Money for Your Newspaper and Online Media
This course focuses on the main sources of revenue for print and online news media operations. Its aim is to ensure that participants have a basic knowledge of those sources and understand their workings and business logic. Special emphasis is put on the advantages and disadvantages of the various types of revenue. The course is aimed at mid-level and senior editorial and publishing managers. The author of the course is Veselin Vachkov, director of the oldest Czech newspaper, Lidové noviny.
2. Measure, Engage and Grow Your Online Audience
This course includes practical advice and guidance for digital media managers on how to develop methodology to analyse web-site and social media metrics to grow on-site and off-site audiences.
3. Running an Efficient Media Enterprise
This course provides an overview of the basic principles of organising and running a small to medium sized media company. It focuses on the business aspects of the media providing participants with practical skills how to plan and run an efficient media organisation taking into account the realities of the different media markets and the challenges media face with securing sufficient financial means to operate independently and produce content of high professional standard.