Author: Natalia Smolentceva
Date of publication: 15/05/2018
Title: In the economy of attention, the loudest voice is not necessarily the most important
Short summary: In a time when media are constantly fighting for clicks, attention has already become the new currency. Readers online are constantly bombarded with provocative headlines, listicles and viral content. However, the loudest voice is not necessarily carrying the most important message. Instead of constantly shouting, it is worth it to make a bid for building trust with audiences, argued the speakers on a panel about the economy of attention at the re:publica digital festival in Berlin. The authir of the article, Natalia Smolentceva was among a number of digital media editors who participated in theBerlin Media Convention on May 2-4, 2018 with OPEN Media Hub support and sumarises her main ipressions of the event.
See as pdf:In the economy of attention, the loudest voice is not necessarily the most important _ IJNet